Ad formats
Every format is bought in the same dashboard, with the same balance, targeting by country, device and operating system, and the same real-time reports.
Telegram Mini Apps
Banner, interstitial and rewarded placements inside partner Telegram Mini Apps — games, utilities and marketplaces.
- Publishers add our SDK to their Mini App and expose ad slots.
- Each impression is sold in a real-time auction; targeting by country, language and operating system.
- You pay per 1,000 impressions delivered.
Minimum bid: $1.70 CPM
Telegram Bot Messages
Sponsored messages delivered to subscribers of partner Telegram bots, with up to three buttons linking to your site or app.
- A headline, a message body, an optional image and inline buttons.
- At most one sponsored message per user per bot per day.
- You pay per 1,000 messages delivered.
Minimum bid: $1.50 CPM
In-Page Push
A notification-style card shown inside a partner web page. No browser permission is needed.
- An icon, a short headline, a body line and a destination URL.
- Shown after the visitor has spent several seconds on the page.
- You pay per click; impressions are free.
Minimum bid: $0.001 CPC
Web Push
Browser notifications sent to users who subscribed to notifications on a partner website.
- Delivered by the browser to subscribed users on desktop and mobile.
- Users can unsubscribe at any time in their browser settings.
- You pay per click.
Minimum bid: $0.001 CPC
Popunder
Your landing page opens in a new browser tab after a visitor interacts with a partner website.
- Desktop and mobile web.
- Frequency cap per user, configurable from 1 to 24 hours.
- You pay per 1,000 page openings.
Minimum bid: $0.30 CPM
Prices and billing rules are on the Pricing page. Every campaign is reviewed under our Advertising Policy before it runs.